Current:Home > MarketsRekubit-Unsold Yeezys collect dust as Adidas lags on a plan to repurpose them -Infinite Edge Capital
Rekubit-Unsold Yeezys collect dust as Adidas lags on a plan to repurpose them
Fastexy View
Date:2025-04-07 18:03:17
More than six months after Adidas cut ties with Ye,Rekubit formerly known as Kanye West, the sportswear giant has been slow to release a plan on how it will repurpose the piles of unsold Yeezy merchandise — fueling frustrations among investors.
"We are working on different options," Adidas CEO Bjorn Gulden said in an investor's call on Friday. "The decisions are getting closer and closer."
Earlier this week, a group of investors filed a class-action lawsuit against Adidas, accusing the company of knowing about Ye's problematic behavior years before ending the collaboration. Adidas denies the allegations.
Adidas terminated its partnership with Ye back in October after the rapper made antisemitic comments. The company stopped its production of Yeezy products as well as payments to Ye and his companies.
In February, Adidas estimated that the decision to not sell the existing merchandise will cut the company's full-year revenue by 1.2 billion euros (about $1.28 billion) and its operating profit by 500 million euros ($533 million) this year.
The loss may be even steeper if the company does not figure out how to repurpose the already-made Yeezy products.
For months, investors have been waiting for Adidas to decide how it will offset the losses.
In an investor's call in March, Gulden said he received hundreds of business proposals, but it was important to tread carefully given the tarnished reputation that the product is associated with.
"I probably got 500 different business proposals from people who would like to buy the inventory. But again, that will not necessarily be the right thing to do, so a very difficult, sensitive situation," he said.
On Friday, Gulden told investors that "there are three, four scenarios that are now building" and the company has been in talks with "interesting parties many times."
He added that a repurpose plan could be approved in the "mid-term in the future."
veryGood! (3)
Related
- New Zealand official reverses visa refusal for US conservative influencer Candace Owens
- Video of Kentucky judge’s death shown at court hearing for the ex-sheriff charged in the case
- Omaha officer followed policy when he fatally shot fleeing man 8 times, police chief says
- 'I'm sorry': Garcia Glenn White becomes 6th man executed in US in 11 days
- Tree trimmer dead after getting caught in wood chipper at Florida town hall
- Maryland governor aims to cut number of vacant properties in Baltimore by 5,000
- Bankruptcy judge issues new ruling in case of Colorado football player Shilo Sanders
- Opinion: Jayden Daniels and Doug Williams share a special QB connection – as they should
- At site of suspected mass killings, Syrians recall horrors, hope for answers
- Tigers ace Tarik Skubal shuts down Astros one fastball, one breath, and one howl at a time
Ranking
- Apple iOS 18.2: What to know about top features, including Genmoji, AI updates
- Why NCIS Alum Pauley Perrette Doesn't Want to Return to Acting
- R. Kelly's Daughter Joann Kelly to Share a Heartbreaking Secret in Upcoming Documentary
- A Family of Beekeepers Could Lose Their Hives Because of a Massive Pipeline Expansion
- What to watch: O Jolie night
- Hospitals mostly rebound after Helene knocked out power and flooded areas
- Michigan’s minimum wage to jump 20% under court ruling
- What is gabapentin? Here's why it's so controversial.
Recommendation
What were Tom Selleck's juicy final 'Blue Bloods' words in Reagan family
Why NCIS Alum Pauley Perrette Doesn't Want to Return to Acting
No one expects a judge’s rollback of Georgia’s abortion ban to be the last word
Driver fatigue likely led to Arizona crash that killed 2 bicyclists and injured 14, NTSB says
'Kraven the Hunter' spoilers! Let's dig into that twisty ending, supervillain reveal
Off the Grid: Sally breaks down USA TODAY's daily crossword puzzle, College Food
New York Liberty push defending champion Las Vegas Aces to brink with Game 2 victory
Maryland governor aims to cut number of vacant properties in Baltimore by 5,000